Are you involved in a service industry? If you are, would you like to be able to find more clients/customers?
If so, then Michael Port’s “Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling” is a must read for you!
Yes, the title is long, but the book itself is easy to read, flows ell and is full of practical advice on how to grow your network, give value to your clients to build industry credibility,, improve your success rate in attracting new clients, and promoting yourself and your products in a powerful way. The book is also something of a workbook, with exercises that reinforce each of the main points.
I particularly found the chapters on how to promote yourself using different media fascinating and of immense value – they have certainly given me lots to think on as I continue building my own business!
Definitely a book I would recommend!