I was fortunate to read an advance copy of Bronwyn Hesketh’s book, Speaker Savvy. Basically, it’s a great resource for anyone wanting to know more about the professional speaking world, and contains many valuable ‘do’s and don’ts” for those entering (or thinking of entering) the speaking industry.
I found the book easy to read– it’s full of stories and anecdotes from the author’s career as a speaker agent – and it includes many valuable pointers to help new and aspiring speakers.
I personally found the chapters on marketing and the speaker/agent relationship of particular interest and noted several key strategies that I will use to advance my own speaking business.
Bronwyn’s humour and distinctive and personal voice are an added bonus – I can pretty much guarantee that you will find yourself laughing at several of the stories as you make your way through the book. I know I did!
If there is one thing that concerned me about the book, it was some of the less than flattering stories that Bronwyn shared about the speaking industry and speaker bureaus in general. Having said that, at least I feel more knowledgeable about some of the possible pitfalls that can occur in this part of the industry.
I would definitely recommend Speaker Savvy to anyone who has newly entered the wonderful world of professional speaking, and anyone considering doing so. It will give you a solid understanding of the realities of this industry
Speaker Savvy should be released in late June or early July 2016 – to find out more contact Bronwyn on bronwyn@speakersinc.co.za.
