I’ve had a YouTube channel for years. But I’ve never really done much with it. Okay, I’ve used it to post videos of my speaking, of Fiji and I working, and a few fun videos of my beloved dogs. But very little beyond that.
In 2017 I uploaded a video of Fiji and I riding on an escalator. I thought the cutest part of the video was that Fiji is wagging her tail all the way down the escalator, clearly loving the work she’s doing.
And for years that video limped along, being viewed every now and then by a curious YouTuber. Until the last few months.
Suddenly I began getting a stream of notifications from YouTube telling me that people were watching the clip. These were interspersed with notifications that people were following my channel. And I began paying a lot more attention to what was happening on YouTube.
Over the space of two months my subscribers leapt from just over 100 to 615. And the number of views of that specific video clip rocketed from a few hundred to over 204 000.
It s made me realize the power that YouTube can have. And that I need to be more strategic about sharing videos, especially if they include my beautiful Guide Dog Fiji!
So, watch out – we’ve got lots more videos in our plans!
PS: Here’s the link to that particular video. Why not take a few seconds to watch it after all, more than 200K people must be on to something! http://youtube.com/shorts/exDSDDDrKWM